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The Ultimate was founded in 1969 by Frances Merlino in the basement of her home in Revere, MA. Fran never expected her business to grow like it did – but in January 2014, her dream of owning her own property was realized when The Ultimate moved into its current 10,000-square foot space. It has evolved into the largest prom, social occasion, and evening wear store in New England!



Monday: 11-7pm
Tuesday: 2-7pm
Wednesday: 11-7pm
Thursday: 2-7pm

Friday: 11-7pm
Saturday: 11-6pm
Sunday: 11-5pm